Watching people discover the crack-level joy of Vietnamese coffee

I can be proud of my people for many things, but making a drink that’s comparable to gasoline is way up there. I love viet coffee. The taste. The process of making it. The blend of cultures. It’s the best.

And when you see someone who has never had it try it and literal life sparkles in their eyes after one sip… and then RAVE about it, it makes me so happy. Pls just watch the many TikTok videos of people trying it. It’s so fun.